The Mecca of Meccas Has Arrived
Melbourne’s newest (and biggest) beauty playground is more than just a store—it’s an experience. And for couples-to-be? Consider your pre-wedding prep officially upgraded.
Bourke Street is about to have its beauty moment. In what can only be described as a glow-up of epic proportions, Mecca is opening its largest flagship store in the world—right here in Melbourne. Set to open doors on August 8, the three-level, 4,000-square-metre sanctuary is being dubbed The Mecca of Meccas. Big call? Perhaps. But after the sneak peeks, behind-the-scenes whispers and architecture-drenched renders—seeing will be believing.
For those who grew up in Melbourne, the address will spark nostalgia. This was once the David Jones menswear store, complete with its beloved food court—where suits, sandwiches and smoked salmon slices collided under one roof. Now, that same site is being transformed into an opulent house of high beauty. A transformation so thorough, you might say it’s the skincare equivalent of a seven-step Korean routine.
This isn’t retail. It’s a beauty estate.
A Playground of Perfume and Powder
Step inside and you’ll find over 200 of the world’s best beauty brands, more than 80 expert-led services, and 300 beauty-obsessed team members ready to welcome you with a perfectly blended latte from Café Mecca (yes, there’s a café—this is Melbourne after all).
Expect everything from the Mecca Perfumeria, where scent sommeliers help you discover your olfactory soulmate, to the Mecca Apothecary, complete with on-site naturopaths and a holistic wellness dispensary that reads like Gwyneth Paltrow’s day planner. Upstairs? Dermal therapists, cosmetic nurses, and an Atelier that offers blowouts, nail art and makeup looks polished enough for the pages of this very magazine.
Oh, and don’t forget the Meccaversity, a 200-square-metre amphitheatre dedicated to beauty masterclasses, workshops, and insider panels. This is not a drill.
What Does This Mean for Wedding Parties?
If you’re getting married (or thinking about it, or just like a reason to gather your girls), this store is not just a must-see—it’s a pre-wedding rite of passage. Forget the usual high-tea-with-bubbles scenario. Picture this:
A day with your bridal party at Mecca Bourke Street could mean…
Scent-matching your fragrance to your bouquet (or your honeymoon destination)
Custom gifting with embossed, calligraphed packaging that screams ‘you thought of everything’
Glowing skin facials followed by bridal makeup trials in the Atelier
A moment of serenity in the wellness apothecary to ease those mother-in-law nerves
Piercings, polish, and professional hair touch-ups, all without leaving the building
We’re not saying your fiancé has to tag along—but they might want to, just for the experience. And for the record, the grooming game here is no joke.
The Verdict?
Clear your calendar. Whether you’re planning a wedding, entering a new season of life, or just in search of a signature lipstick and a little existential joy—Mecca Bourke Street is here for you.
Melbourne, you just got your glow back.
Opening Friday 8 August 2025
Location: 299 Bourke Street, Melbourne
Discover more at mecca.com.au/flagship
Want a tailored Mecca wedding itinerary for your bride tribe? We’re already on it. Stay tuned.
