A Very SKIMS Wedding: Patrick Schwarzenegger and Abby Champion Bring ‘White Lotus’ Energy to the Aisle
If The White Lotus had a wedding season, this would be the opening scene.
Sun-drenched, seaside, and unapologetically glamorous — Patrick Schwarzenegger and Abby Champion have turned up the heat with their recent SKIMS campaign, setting wedding group chats ablaze. Draped in silky satin and perfectly posed amidst Mediterranean-style minimalism, the couple channelled all the dreamy drama of a coastal elopement… if that elopement had a SKIMS stylist on call and a lens ready to capture every sunkissed smirk.
The campaign, styled as an editorial wedding shoot, gave us glossy, fashion-forward takes on bridal dressing — think soft whites, sleek silhouettes, and a little bit of skin. The kind of look that makes you want to pack your passport, grab your lover, and run to a villa with a view.
With the recent obsession around destination weddings, and the cultural chokehold of luxe locales like Sicily, this shoot hits right in the heart of everAFTER fantasy — somewhere between your Pinterest board and a scene from a slow-burning romantic drama.
Is it a campaign? Is it a wedding announcement? Or is it just SKIMS doing what they do best — selling a lifestyle we’re absolutely here for.
Call it coastal cool, call it matrimonial minimalism, but one thing’s certain — love, fashion, and a well-timed location will always win the internet.
